Ethio Telecom has launched a national cybersecurity campaign titled “Secure by Habit” to enhance digital defense awareness and safeguard consumers across the country.
Ethio Telecom has convened a high-level stakeholder panel discussion as part of International Cybersecurity Month officially unveiling its public awareness campaign under the theme “Secure by Habit.”
The initiative is designed to educate the public on emerging cyber risks, promote proactive online safety measures, and encourage collective responsibility in safeguarding Ethiopia’s growing digital ecosystem.
During the opening address, Endale Asrat, Chief Information Officer of Ethio Telecom, emphasized that cybersecurity must become an automatic daily priority for every digital user. He highlighted the necessity of close collaboration between industry players, policymakers and service providers to protect consumers from modern threats.
Industry experts participating in the panel discussed the vital role of everyday digital hygiene such as secure password management and cautious data-sharing and stressed that individual precautions are just as important as institutional security walls.
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The awareness campaign directly supports the goals of the broader national Digital Ethiopia strategy, ensuring that rapid technological expansion is matched by robust safety measures.
In closing remarks, Mesay Woubshet, Chief Corporate Affairs and Communication Officer at Ethio Telecom, reaffirmed the company’s commitment to delivering reliable, protected digital infrastructure. He noted that under the company’s Next Horizon: Digital & Beyond 2028 strategic plan, cybersecurity is deeply integrated into daily operations to protect customers and secure national infrastructure against evolving cyber threats.
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